HOW AI IS CHANGING EMAIL MARKETING PERFORMANCE METRICS

How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.

Just How Machine Learning Boosts Ad TargetingAn advertising campaign's performance relies on where the advertisements are placed. Handling brand name safety and security and alignment, along with making sure that the ad isn't shown alongside unfavorable or non-factual web content, are important for the success of any kind of retargeting technique.